Get taken seriously.
Get taken seriously.
For business owners who know their visual identity is costing them clients
I design for brands that need to look credible,
distinctive, and built to last.
How I can help you
How I can help you
Your brand was built when the business was smaller. It shows. I help you close that gap.
Your brand was built when the business was smaller. It shows. I help you close that gap.
My workflow
My workflow
Discovery
Discovery
We start with a questionnaire to understand your brand, goals, audience, and what the logo needs to achieve.
We start with a questionnaire to understand your brand, goals, audience, and what the logo needs to achieve.
Research
I study your industry, competitors, and market to find opportunities and define a strong starting point.
Design Direction
Research
I define brand nouns and create moodboards to set the tone, mood, and visual direction of the brand.
I study your industry, competitors, and market to find opportunities and define a strong starting point.
Design Direction
I define brand nouns and create moodboards to set the tone, mood, and visual direction of the brand.
Development
Development
Logo concepts are explored through sketching and illustration, then refined based on the agreed direction.
Logo concepts are explored through sketching and illustration, then refined based on the agreed direction.
Presentation
Presentation
The final logo and brand identity are presented in a detailed document that explains the design decisions.
The final logo and brand identity are presented in a detailed document that explains the design decisions.
Handover
Handover
After sign off, all final logo files and brand assets are delivered and managed through the project portal.
After sign off, all final logo files and brand assets are delivered and managed through the project portal.